Swiss fashion watch and jewelery maker Swatch takes great pleasure in celebrating the Chinese New Year. January 23rd is the Year of the Dragon, one of the most lively and colorful signs of the Chinese animal zodiac, and is the key symbol of Chinese Spirit. The Year of the Dragon watch features an intricate and graceful Chinese dragon, drawn in blue on the white ground of the silicone strap, taking inspiration from classic Chinese-style blue and white porcelain. The dial complements the dragon with a delicate ornamental blue grid drawn on a white background. A blue dragon appears on the special packaging, too, ready to bring good fortune to everyone in the year ahead. The watch retails for $65.00 at http://bit.ly/SwatchDragon

Baume & Mercier CEO Alain Zimmerman, actress Emmanuelle Chriqui and Baume & Mercier North American President Rudy Chavez

On December 1 at the Tourneau TimeMachine on East 57th Street, luxury watch company Baume & Mercier hosted a private celebration benefiting the Love146 charity organization. Love146 works to end child sex slavery and exploitation around the globe. Attendees were surrounded by watches from over 100 famous brands including Baume & Mercier, Rolex, Patek Philippe and Cartier. Guests had the opportunity to view a photo essay by Pulitzer Prize winning photojournalist Carolyn Cole. Baume & Mercier commissioned Ms. Cole to illustrate the mission of Love146 in Southeast Asia. One very affecting set of photos depicted a mother being reunited with her young daughter after she was sold into slavery to pay a relatives gambling debts. A check for $25,000 was presented to Love146 by Baume & Mercier CEO Alain Zimmerman and Tourneau CEO Jim Seuss. Baume & Mercier watches with commemorative Love146 engravings were also auctioned off to benefit the charity. In attendance was the beautiful star of Entourage, Emmanuelle Chriqui wearing a dress by Valentino and a Baume & Mercier timepiece she was seen enjoying the musical performances of Love146 co-founder Lamont Heibert, Abigail Zsiga and the captivating Broadway Dolls. -Sia-Alika Anderson

The Broadway Dolls

Classic Baume & Mercier Watch

Images via Getty

Back to the fashionable future with Swatch New Gent Collection Swiss fashion watch and jewelery maker SWATCH presents The Swatch New Gent Collection. Ten trendy models in understated wintery colors. The new collection takes the classic Swatch Gent-creative, inventive and full of stylish fun-and transforms it into a bigger, bolder, positively provocative statement. Designed for the active man or woman with an eye for the big new trends in accessories and art for the wrist.

BLACK REBEL: Blacker than night, a classic timekeeper for casually elegant or  perfectly formal occasions. The solid black silicone strap and loop of  this striking New Gent lead the fashion-conscious eye from the buckle to the case, both fashioned of solid matt black plastic. The sun brushed black dial presents slim tone-on-tone black hour indexes and a  tone-on-tone black day/date window at 3 o’clock. Black hour and minute  hands with tone-on-tone black highlights and a slim black seconds hand mark the time of day.

BURGUNDY REBEL: This stylish piece takes a trend-setting colour from the fashion labs and runways to the wrist. The matt silicone strap and loop of this gorgeous New Gent wrap the wrist in solid burgundy. The transparent burgundy plastic buckle and case match and complement the strap. The sun brushed burgundy dial features slim pink indexes at all hours and  a black-on-pink day/date window at 3 o’clock. In the absence of all numerals, shiny metal hour and minute hands with white superlite highlights and a slim, bright pink seconds
hand mark the time of day.

PETROL REBEL: Sunlight falling on the sea brings fascinating colours to the surface. This captivating New Gent features a solid petrol blue silicone strap  and loop with a complementary transparent petrol blue plastic case and matching buckle. The case frames a sun brushed petrol blue dial with slim orange indexes at all hours and a bright white-on-orange day/date window at 3 o’clock. In the absence of all numerals, shiny metal hour  and minute hands with white superlite highlights and a slim orange  seconds hand mark the time.

OLIVE REBEL: Olive green sets the tone for a fashionably elegant occasion. The solid olive green silicone strap and loop of this elegant New Gent nicely complement the transparent olive green plastic case and matching buckle. The case frames a sun brushed olive green dial with slim acid yellow indexes at all hours. The day/date window at 3 o’clock presents black numerals on an acid yellow ground. In the absence of all numerals, shiny metal hour and minute hands with white superlite highlights and a slim acid yellow seconds hand mark the time of day.

PURPLE REBEL: A trendy colour on the runways, this rich purple sets the wearer apart  from the crowd. The solid purple silicone strap and loop give this eye-catching New Gent an enviable presence on the wrist. The transparent purple plastic case frames a sun brushed purple dial. Slim blue indexes mark the hours, and a purple-on-blue day/date window appears at 3 o’clock. In the absence of all numerals, shiny metal hour and  minute hands with white superlite highlights and a slim blue seconds  hand mark the time.

Shop this collection at store.swatch.com

Ke$ha, will design two Baby-G watches for Casio. The Baby-G brand was developed as the women’s counterpart to the brand’s highly-successfully G-Shock brand. The watches, ranging in price from $79 to $99, are a fun way to add a pop of color and expression to any outfit. At the Shock the World 2010 event, the 23 year old pop diva was announced a brand ambassador for the line. “I think the Baby-G brand is amazing it’s stylish, innovative, durable and affordable. The bright colors and metallic finishes really compliment my moods and personality,” said Ke$ha. “I have some fun ideas for my watches and I am so thrilled that I am the first worldwide female artist to be given the opportunity to design my very own Baby-G!”

Hours after the special announcement, Ke$ha took to the stage at the Manhattan Center to perform some of her hits (video below). Celebrity attendance included Byran Greenberg, DJ Cassidy, Jake Pavelka, Kelly Killoren Bensimon, Tyson Beckford, Lamar and Khloe (Kardashian) Odom, Gabourey Sidibe, and Talk show host Wendy Williams.

Ke$ha speaking during the press conference.

Ke$ha performing TiK ToK

We have even more exclusive video on our official John Simon Daily YouTube Page!

Swatch has added three tasty new additions to the Swatch Full Blooded line: Full Blooded Caramel, Blueberry, and Raspberry. Priced at $165 each, they are luxury at an affordable price and perfect guys and gals at every age.

Full Blooded Caramel

The bracelet holds a transparent clear plastic case with crown and chrono pushers in stainless steel. An elegant caramel-coloured aluminium bezel frames a sun brushed caramel dial. Set within a white minute ring on the dial are 12 sparkling white crystals indicating all hours. A black-on-white date window is positioned between 8 and 9 o’clock. Caramel-coloured, creusé chrono counters and the small seconds counter at 6 o’clock feature white numerals and indexes and silver hands. A slim silver central chrono  seconds hand complements the chrono counters, and bold, tie-shaped silver hour and minute hands with superlite highlights mark the time  of day.

Full Blooded Blueberry

Bright, bold purple art for the wrist: this striking Irony Diaphane Chrono is a declaration of fun-loving independence. Its bracelet, fashioned of anodised purple aluminium, has a foldover clasp and grips a transparent clear plastic case with crown and chrono pushers in stainless steel. The matching purple anodised aluminium bezel frames a sun brushed purple dial with a fine white minute ring. Dazzling white crystals mark all hours, and a black-on-white date  window appears between 8 and 9 o’clock. Purple creusé chrono counters and the small seconds counters at 6 o’clock feature white numerals and indexes and silver hands. A slim silver central chrono seconds hand complements the chrono counters and bold, tie-shaped silver hour and  minute hands with superlite highlights mark the time of day.

Full Blooded Raspberry

Pink is the color of the moment. This audacious Irony Diaphane Chrono takes a fashionable stand. The lightweight pink link bracelet is fashioned of anodized aluminum and grips a transparent clear plastic case. A smooth aluminum bezel in a matching shade of pink frames a sun brushed pink dial with a fine white minute  ring and 12 white crystals set to indicate all hours. A date window with black numerals on a white ground is positioned midway between 8  and 9 o’clock. Creusé chrono counters and the small seconds counter at 6 o’clock feature pink subdials, white numerals and indexes, and  silver hands. A slim silver central chrono seconds hand complements the chrono counters and bold, tie-shaped silver hour and minute hands  with superlite highlights mark the time of day.

Indulge in these new must have items and shop Swatch at store.swatch.com!