Swatch Sports Summer 2012 Collection

Swatch presents its latest Sports collection for summer. These timeless watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports Collection stylishly confirms the iconic Swiss watch and jewellery maker’s long-standing enthusiasm and support for international Action and Extreme sports. Read more

Must Have: Swatch x Lorenzo Petrantoni Watch

Swatch just unveiled a new collaboration with the internationally acclaimed artist, Lorenzo Petrantoni, whose work is known for combining a distinct graphic sensibility with an illustrative flourish. Read more

Swatch x 2012 Olympic Collection

Swiss fashion watch and jewelry maker Swatch kicks off the new year with a very stylish pair of sports-inspired Gent Originals, the Olympic Games Collection – London 2012. Created with one eye on fashion and the other on the upcoming London 2012 Olympic Games, these stylish Gents merge pro-sport aesthetics and classic London design. The designers have given a nod both to British fashion’s mod heritage and the London 2012 Olympic Games logo by means of a two-toned palette that’s sporty on the one hand and elegance on the other. Read more

Must Have: Swatch Limited Edition Year Of The Dragon Watch

Swiss fashion watch and jewelery maker Swatch takes great pleasure in celebrating the Chinese New Year. January 23rd is the Year of the Dragon, one of the most lively and colorful signs of the Chinese animal zodiac, and is the key symbol of Chinese Spirit. The Year of the Dragon watch features an intricate and graceful Chinese dragon, drawn in blue on the white ground of the silicone strap, taking inspiration from classic Chinese-style blue and white porcelain. The dial complements the dragon with a delicate ornamental blue grid drawn on a white background. A blue dragon appears on the special packaging, too, ready to bring good fortune to everyone in the year ahead. The watch retails for $65.00 at http://bit.ly/SwatchDragon

Must Have | Swatch New Gent Collection

Back to the fashionable future with Swatch New Gent Collection Swiss fashion watch and jewelery maker SWATCH presents The Swatch New Gent Collection. Ten trendy models in understated wintery colors. The new collection takes the classic Swatch Gent-creative, inventive and full of stylish fun-and transforms it into a bigger, bolder, positively provocative statement. Designed for the active man or woman with an eye for the big new trends in accessories and art for the wrist. Read more

Must Have | Swatch Full Blooded Collection

Swatch has added three tasty new additions to the Swatch Full Blooded line: Full Blooded Caramel, Blueberry, and Raspberry. Priced at $165 each, they are luxury at an affordable price and perfect guys and gals at every age. Read more

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