Levi’s Spring 2012 Collection

Is there anything better than a well-worn pair of Levi’s? Yes there is, a brand new pair, just waiting to be worn down to its  threads.   Read more

Levi’s Launches Men’s Cummuter Cycling Products

One of our favorite brands, Levi’s just introduced Commuter by Levi’s – clothing designed and optimized specifically for the needs of the urban commuter cyclist. The 511 and Trucker Commuter products integrate an array of features that address cyclists performance, convenience, safety, mobility and protection needs while maintaining the durability and classic styling that people expect from the Levi’s brand. The launch of these products builds upon the Levi’s brand’s commitment to innovation while tying back to the new global ‘Go Forth’ campaign which is a rally cry to create positive change in the world. Read more

Levi’s Fall 2011 Men’s + Women’s Collections

Levi’s is to rock and roll what oxygen is to breathing, a very necessary element. In continuing its tradition of providing innovative denim for men’s and women’s fashion Levi held a fall preview on Wooster Street in the heart of NYC’s rock scene. Read more

Michelle Siwy Interview + Siwy Fall 2011 Preview

Describing a New Yorker is no easy fete. People from all walks hailing from all over this tiny rock we call Earth, settle here eventually adding to our bubbling stew of humanity. Read more

Levi’s Curve ID at Bryant Park NYC

On  Friday, August 27^thin Bryant Park you could trade in something that did not fit that would be given to GOODWILL,  for a free pair of LEVIS CURVE ID Jeans, New Custom fit for women. It was a beautiful summer day to enjoy this event that included a live performance from Janelle Monae, free food from Wichcraft & styling help from celebrity stylist, Bobbie Thomas. Read more

Ahead of the Curve: Levi’s Curve ID

On Wednesday, I confronted a great enemy of mine…jeans at the holy grail of denim aka the Levi’s store in SoHo. Levi’s shut its doors to the public for the private launch of their first Women’s Global launch of Curve ID. The Curve ID seeks to alleviate many of women’s frustrations when it comes to jeans shopping by creating jeans “that focuses on shape rather than size.” Read more

Next Page »