This week, top industry VIPs joined Bacardi as they unveiled their latest addition to the brand – a new ultra premium Cognac brand called D’USSE [dew-say], a bold new expression of Cognac that will debut this summer. Famed mixologist Justin Noel created opulent signature cocktails providing guests the opportunity to preview the luxury French spirit before it hit the market. We thoroughly enjoyed the specialty cocktails while enjoying music by Roc Nation DJ Jus Ske.

D’USSÉ Cognac is masterfully crafted at the prestigious Chateau de Cognac, the illustrious French house of Cognac with a 200-year legacy in blending some of the world’s finest Cognacs. It is the inspiration of a passionate Cellar Master who set out to create his own legacy. The result is a uniquely powerful, authentic Cognac that starts off with distinguished intensity and then gives way to a pleasantly smooth, balanced finish. The sleek, minimalist, modern and contemporary bottle is a work of art, donning only a gold Cross of Lorraine, the symbol for honor, courage and perseverance.

An endless amount of special VIP guests filled the posh Standard Hotel, including Jay-Z, Tina & Solange Knowles, Pharrell Williams, Kevin Liles, and many more. The new VSOP Cognac will retail at around $44.99 per 750-ml bottle and will be sold in other various sizes as well.

Photo – Nicholas Hunt / PatrickMcMullan.com

Jay-Z and Alicia Keys ‘Empire State of Mind’

Daughtry “Life After You”

Shakira “Give It Up To Me”

Keith Urban “Kiss A Girl”

Kelly Clarkson “Already Gone”

The Black Eyed Peas Medley

Rihanna Medley

Carrie Underwood “Cowboy Casanova”

Lady Gaga “Bad Romance” and “Speechless”

Mary J. Blige “I Am”

Jennifer Lopez “Louboutins”

Whitney Houston “I Didn’t Know My Own Strength”

Alicia Keys “Try Sleeping With A Broken Heart”

Timbaland featuring Nelly Furtado And Soshy “Morning After Dark”

Adam Lambert “For Your Entertainment”

Green Day “21 Guns”