Last week, Stella Artois hosted a stellar bash in celebration of their official sponsorship of the 65th Cannes Film Festival. Stella Artois transformed the Tribeca Cinemas into a booming casino nightclub, amply titled ‘Cannes Cinema Club’ where guests experienced an evening of stylish reverie.

The evening featured a classic “Ocean’s Eleven” theme, which included a live showing of the original film, live music, a wrap party and some familiar faces…

The Cannes Cinema Club interactive experience included:

· RFID Bracelet: This bracelet connected us to social media networks to share experiences with our friends and to win special prizes;

· Photo Experience: We don 1960s attire and pose for a professional Cannes Cinema Club headshot which we uploaded to Facebook using out RFID bracelet; and

· Safe Rides Home: Uber, an on-demand car service, provided each guests the experience of a private driver to ensure all attendees arrive home safely.

Overall, it was a fun Saturday afternoon and a chance to experience the 60s amongst friends. Find our more about Cannes Cinema Club at www.stellaartoiscinemaclub.com

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Swatch presents its latest Sports collection for summer. These timeless watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports Collection stylishly confirms the iconic Swiss watch and jewellery maker’s long-standing enthusiasm and support for international Action and Extreme sports. Swiss watchmaker, Swatch, opened its doors back in 1983 with an idea to combine top-quality craftsmanship with affordable prices in an effort to fight against the rise of Japanese-made products. Now one of the more dynamic watchmakers today offering unique innovations.

Six striking watches have been designed by members of the Swatch Proteam – the highly skilled riders proudly sponsored by Swatch. These dynamic creations combine the technical excellence and design innovation for which Swatch is world famous, to convey some of the breathtaking energy, spirit and motion associated with the exciting disciplines of snowboarding, surfing and FMX. With highly personal design inspirations behind the Swatch Sports Collection ranging from classic surf films to animal prints, or nature and bikes, the six men and women from the Swatch Proteam collectively prove their design flair and creativity – colorfully expressed through drawing, photography or customizing – are as impressive as their sporting talents.

Splash of colors —which has been the big trend since this spring— have gotten deeper for the Fall collection of Lands’ End Canvas. The more saturated hues and thicker materials showcase the richer style for both men and women.

For their Men’s Fall collection, the sensitive balance of a casualness within the polished tailored style is the key to create another level of a dapper look in this year. Having some of the Lands’ End Canvas perfectly crafted bottom down shirts, this season’s must-have item: colored bottom, and their precisely crafted jackets with stylish details will perfect your everyday look. Coordinate their high quality accessories and be the master of the latest casual style.

Being a stylish girl doesn’t mean one has to give up your comfortableness completely. Lands’ End Canvas’s Fall women collection suggests all the women to enjoy their feminine qualities with their spiced up girly style. That idea is also shown in the he rounded toes of the low heel boots, which soften the boyish edge of the shoes. The label’s keen sensitivity to fill the wants and needs of the wearer keeps them providing the impeccably comfortable garments, which does not sacrifice its fascinating style. The dawn jackets and vests not only keep you warm, but also bring out your bodyline nicely at the same time. Don’t forget to get their ultra soft knitted items. Your quality of life changes greatly by paying extra attention to the choice of your home wear value.

Lands’ End Canvas holiday collection showcased the merry spirit of the season.  Snuggle with your loved ones with the holiday prints knitted pieces, which have the incredible touch of feeling. Check out their chunky multi colored scarf to have a benefit of giving the distinctive appearance and be kept extra warm. Enjoy the holiday season with your favorite wardrobe.

Suggesting the smart glamorous style to the career oriented urban women, Loft displayed magnificently rich color pallet, sophisticated silhouette, and high quality details in their Fall 2012 collection, previewed at their beautifully decorated showroom, located in the heart of NYC, Times Square.

The combination of a black and white print item and a bold rich colored piece is this Fall’s must-do styling. The high contrast shows off your confidence while the classic silhouette simply emphasizes your natural grace. Their office appropriate high waist pencil skirts hugs your hip line perfectly and elegantly. It can be worn for an after-5-date easily by adding some sparkly daring accessories, which you can find from Loft Fall collection. Also, a hint of animal print elevates your inner passion and creates alluring flair for the evening.

For retro glam style, 20’s inspired drop waist dress and vintage print tops are the must-haves. Girly yet glamorous pieces let you embrace your womanhood. Sharpen the look with the sophisticated feminine footwear. Use soft knitted jackets wisely to balance the sweetness within your daily work wardrobe. This season’s key is to enjoy mixing and matching items that have different characteristics and expand your style choice.

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*Each guests received gift bags at the end of the preview