55DSL Launches New Sneaker Collection

Diesel/55DSL is Looking for the Next Superstar

If you are a singer, dancer or musician, 55DSL is offering a great opportunity to be seen and heard.

On October 25th and October 27th auditions will be held in front of 5 industry judges to see just what you have to bring to the entertainment world. 10 finalists will be picked to perform in front of a live audience on November 3rd at the 55DSL Store. The audience will pick the winner to receive some some amazing prizes and opportunities so don’t miss out on what could be a groundbreaking chance. Read more

Diesel Black Gold Spring 2012: Metallic Luster and Pizzazz

‘See me illumined…’ was the tune playing in my mind during the Diesel Black Gold Spring 2012 Fashion Show at Pier 94. The presentation was a story of artistic modishly mystique designs, and as the models blazed from the reflective installation backdrop, it was a look at me extravaganza. Imagine wearable high tech hardware in the form of varied leather and denim construction all nuanced with metallic luster and pizzazz. It was the perfect reflection of why this intensely structured wearable collection was one the best presentations this season and will be a winner for the Diesel addicts worldwide. Read more

Diesel Swim 2012

Diesel, a name more commonly associated with denim, in conjunction with Skyy Vodka, a name associated with… well Vodka, debuted its 2012 swimwear line last Thursday at the Raleigh Hotel during Mercedes Benz Fashion Week Swim 2012. Read more

Diesel Black Gold Fall 2011

We were invited to the Diesel Black Gold Fall 2011 fashion show season, which was held at Pier 94. Diesel’s Sophia Kokosalaki did not want to go minimal this season just because everyone else is. She feels we can still dress in a casual way and dress up. In the audience we saw the likes of Chase Crawford, Vanessa Hudgens and Wyclef Jean among others. Read more

Live Blog: Diesel Black Gold Fall 2011

The finale walk at the Diesel Black Gold Fall 2011 Fashion Show.

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