Live: Siwy Fall 2011 Preview

Models at the Siwy Fall 2011 preview. Loving the denim pieces.

Levi’s Introduces New Sizes and Supreme Curve for Spring 2011

Levi’s announced the expansion of its popular global women’s  Levi’s Curve ID denim line, to include a new fit, new styles and extended sizes. The Levi’s Curve ID line utilizes a revolutionary fit system based on shape, not size. Read more

Inside Levi’s Concept Store Opening Party

Last week, JSD attended the opening party for the Levi‘s Meatpacking Concept Store in NYC! The evening consisted of delicious food, cocktails, shopping, and even a live performance by Vivian Girls. The night also spotlighted the arrival of the Levi’s Workwear by Pendleton colllection. Read more

A Celebration of Artistic Expression at Levi’s S/S 2011 preview

There is something unbelievably cool about a chandelier made entirely of used water bottles and drinking whiskey from metal straws. The fixture was one of several objects d’art surrounding the Spring/Summer Levi’s collection and the straws were added to the drink of the night “John Collins” a refreshing cocktail of whiskey and lemon juice. Read more

Levi’s Curve ID at Bryant Park NYC

On  Friday, August 27^thin Bryant Park you could trade in something that did not fit that would be given to GOODWILL,  for a free pair of LEVIS CURVE ID Jeans, New Custom fit for women. It was a beautiful summer day to enjoy this event that included a live performance from Janelle Monae, free food from Wichcraft & styling help from celebrity stylist, Bobbie Thomas. Read more

Ahead of the Curve: Levi’s Curve ID

On Wednesday, I confronted a great enemy of mine…jeans at the holy grail of denim aka the Levi’s store in SoHo. Levi’s shut its doors to the public for the private launch of their first Women’s Global launch of Curve ID. The Curve ID seeks to alleviate many of women’s frustrations when it comes to jeans shopping by creating jeans “that focuses on shape rather than size.” Read more

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