Levi’s Spring 2012 Collection
Is there anything better than a well-worn pair of Levi’s? Yes there is, a brand new pair, just waiting to be worn down to its threads. Read more
GUESS and GUESS by Marciano Holiday 2011 Collection

I walked in and it was as if Marilyn Monroe was sitting there and then she said hi…in 2011. This was my foray to the GUESS and GUESS by Marciano Holiday 2011 Collections. Read more
Levi’s Launches Men’s Cummuter Cycling Products
July 11, 2011 by John Simon Daily
Filed under FASHION, TECHNOLOGY + GADGETS
One of our favorite brands, Levi’s just introduced Commuter by Levi’s – clothing designed and optimized specifically for the needs of the urban commuter cyclist. The 511 and Trucker Commuter products integrate an array of features that address cyclists performance, convenience, safety, mobility and protection needs while maintaining the durability and classic styling that people expect from the Levi’s brand. The launch of these products builds upon the Levi’s brand’s commitment to innovation while tying back to the new global ‘Go Forth’ campaign which is a rally cry to create positive change in the world. Read more
Levi’s Fall 2011 Men’s + Women’s Collections
March 31, 2011 by John Simon Daily
Filed under FASHION, FEATURED

Levi’s is to rock and roll what oxygen is to breathing, a very necessary element. In continuing its tradition of providing innovative denim for men’s and women’s fashion Levi held a fall preview on Wooster Street in the heart of NYC’s rock scene. Read more
Michelle Siwy Interview + Siwy Fall 2011 Preview

Describing a New Yorker is no easy fete. People from all walks hailing from all over this tiny rock we call Earth, settle here eventually adding to our bubbling stew of humanity. Read more
Live: Siwy Fall 2011 Preview
March 15, 2011 by John Simon Daily
Filed under LIVE BLOG
Models at the Siwy Fall 2011 preview. Loving the denim pieces.











