One of our favorite brands just released a slew of new styles this season. Menswear brand UNTUCKit is launching henleys, polos and t-shirts to add to their arsenal of perfect fitting button downs specifically designed to be worn untucked.  Utilizing the brand’s unique height vs. weight sizing chart, UNTUCKit eliminates those too baggy, too long shirts from the modern man’s wardrobe. Because length matters when it comes to wearing your shirt untucked, UNTUCKit conducted market research to derive the most desired length of shirts to fall—an inch to an inch and a half below the belt.  Finally, shirts that will consistently fit at the right length!

All UNTUCKit shirts are 100% cotton ranging from casual wovens to super premium 180-thread-count.  The brand’s superior attention to detail includes double stitching along the collar and shirt placket; each UNTUCKit design also features a color coordinated signature grosgrain sail tag strategically embroidered on the side or center placket of the shirt.

The UNTUCKit collection retails for $32 (t-shirts), $55 (henleys and polos) and $79-139 (button downs) exclusively on the brand’s e-commerce website, www.UNTUCKit.com with free shipping and returns. Celebrity fans include Chase Crawford, Kevin Connolly, Mark Salling, Ryan Seacrest, Cash Warren and many more!

Swatch presents its latest Sports collection for summer. These timeless watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports Collection stylishly confirms the iconic Swiss watch and jewellery maker’s long-standing enthusiasm and support for international Action and Extreme sports. Swiss watchmaker, Swatch, opened its doors back in 1983 with an idea to combine top-quality craftsmanship with affordable prices in an effort to fight against the rise of Japanese-made products. Now one of the more dynamic watchmakers today offering unique innovations.

Six striking watches have been designed by members of the Swatch Proteam – the highly skilled riders proudly sponsored by Swatch. These dynamic creations combine the technical excellence and design innovation for which Swatch is world famous, to convey some of the breathtaking energy, spirit and motion associated with the exciting disciplines of snowboarding, surfing and FMX. With highly personal design inspirations behind the Swatch Sports Collection ranging from classic surf films to animal prints, or nature and bikes, the six men and women from the Swatch Proteam collectively prove their design flair and creativity – colorfully expressed through drawing, photography or customizing – are as impressive as their sporting talents.

Splash of colors —which has been the big trend since this spring— have gotten deeper for the Fall collection of Lands’ End Canvas. The more saturated hues and thicker materials showcase the richer style for both men and women.

For their Men’s Fall collection, the sensitive balance of a casualness within the polished tailored style is the key to create another level of a dapper look in this year. Having some of the Lands’ End Canvas perfectly crafted bottom down shirts, this season’s must-have item: colored bottom, and their precisely crafted jackets with stylish details will perfect your everyday look. Coordinate their high quality accessories and be the master of the latest casual style.

Being a stylish girl doesn’t mean one has to give up your comfortableness completely. Lands’ End Canvas’s Fall women collection suggests all the women to enjoy their feminine qualities with their spiced up girly style. That idea is also shown in the he rounded toes of the low heel boots, which soften the boyish edge of the shoes. The label’s keen sensitivity to fill the wants and needs of the wearer keeps them providing the impeccably comfortable garments, which does not sacrifice its fascinating style. The dawn jackets and vests not only keep you warm, but also bring out your bodyline nicely at the same time. Don’t forget to get their ultra soft knitted items. Your quality of life changes greatly by paying extra attention to the choice of your home wear value.

Lands’ End Canvas holiday collection showcased the merry spirit of the season.  Snuggle with your loved ones with the holiday prints knitted pieces, which have the incredible touch of feeling. Check out their chunky multi colored scarf to have a benefit of giving the distinctive appearance and be kept extra warm. Enjoy the holiday season with your favorite wardrobe.

Suggesting the smart glamorous style to the career oriented urban women, Loft displayed magnificently rich color pallet, sophisticated silhouette, and high quality details in their Fall 2012 collection, previewed at their beautifully decorated showroom, located in the heart of NYC, Times Square.

The combination of a black and white print item and a bold rich colored piece is this Fall’s must-do styling. The high contrast shows off your confidence while the classic silhouette simply emphasizes your natural grace. Their office appropriate high waist pencil skirts hugs your hip line perfectly and elegantly. It can be worn for an after-5-date easily by adding some sparkly daring accessories, which you can find from Loft Fall collection. Also, a hint of animal print elevates your inner passion and creates alluring flair for the evening.

For retro glam style, 20’s inspired drop waist dress and vintage print tops are the must-haves. Girly yet glamorous pieces let you embrace your womanhood. Sharpen the look with the sophisticated feminine footwear. Use soft knitted jackets wisely to balance the sweetness within your daily work wardrobe. This season’s key is to enjoy mixing and matching items that have different characteristics and expand your style choice.

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*Each guests received gift bags at the end of the preview

This week, top industry VIPs joined Bacardi as they unveiled their latest addition to the brand – a new ultra premium Cognac brand called D’USSE [dew-say], a bold new expression of Cognac that will debut this summer. Famed mixologist Justin Noel created opulent signature cocktails providing guests the opportunity to preview the luxury French spirit before it hit the market. We thoroughly enjoyed the specialty cocktails while enjoying music by Roc Nation DJ Jus Ske.

D’USSÉ Cognac is masterfully crafted at the prestigious Chateau de Cognac, the illustrious French house of Cognac with a 200-year legacy in blending some of the world’s finest Cognacs. It is the inspiration of a passionate Cellar Master who set out to create his own legacy. The result is a uniquely powerful, authentic Cognac that starts off with distinguished intensity and then gives way to a pleasantly smooth, balanced finish. The sleek, minimalist, modern and contemporary bottle is a work of art, donning only a gold Cross of Lorraine, the symbol for honor, courage and perseverance.

An endless amount of special VIP guests filled the posh Standard Hotel, including Jay-Z, Tina & Solange Knowles, Pharrell Williams, Kevin Liles, and many more. The new VSOP Cognac will retail at around $44.99 per 750-ml bottle and will be sold in other various sizes as well.

Photo – Nicholas Hunt / PatrickMcMullan.com

Orange is not only one of the hottest colors for spring and summer, but it also is the official color of Multiple Sclerosis Awareness. ShoeDazzle has announced their second partnership with The Nancy Davis Foundation for Multiple Sclerosis, a foundation dedicated to the treatment and ultimate cure of MS. Actress Garcelle Beauvais is showing her support for the foundation with this exclusive orange wedge named “Ms. Glam.” The shoe will be available on May 14th exclusively at ShoeDazzle.com and 100% of the profits from the sale of the shoe will benefit The Nancy Davis Foundation.

“Ms. Glam” is a bold orange wedge with faux-patent leather straps and back zip. The shoe aims to raise awareness for the official MS Awareness Month of May. “Ms. Glam” is part of the “Orange You Happy to Erase MS” campaign. “Ms. Glam” will be featured as well as other orange products to benefit the cause and elevate public awareness about MS at http://shop.erasems.org/collections/may-campaign-collection.

In addition to donating 100% of the profits from the sale of the shoe to the Nancy Davis Foundation, for each new client that joins ShoeDazzle using the special code “MSGLAM,” between May 14th and June 14th, ShoeDazzle will make an additional donation of $5.