Supermodel, designer and fashion powerhouse Heidi Klum has created a versatile active wear collection for New Balance perfect for modern women on-the-go called Heidi Klum for New Balance launching this Fall 2010 exclusively on Amazon. “Busy women, like me, have changed their way of shopping. We now shop online,” says Heidi Klum. “I’m proud to announce that I have designed a line of active wear for New Balance that will be sold exclusively on Amazon. I could not think of an easier way to shop than from my bed on my laptop! Our lives as mothers, wives, working women have become so much more than ever before. Whether we are dropping the kids off at school, going out with friends, running errands, running to meetings or swinging by your favorite coffee shop in the morning, we all have one thing in common – we want to be stylish, comfortable and hip!”"Heidi Klum for New Balance combines New Balance’s expertise in fit and form with Heidi’s commitment to sophisticated style to create a versatile collection for women that is both everyday wearable and luxurious,” says Kerry Kligerman, Executive Vice President of Apparel for New Balance.

Heidi Klum for New Balance will include haute tunics, knits, woven tops, leggings and outerwear pieces, developed to fit every body type and designed with cottons and silks that incorporate hand-woven stitching and intricate details. The line will retail from $32-168 and will be available in the United States, United Kingdom, Germany & Japan beginning October 7th 2010 exclusively on Amazon. The collection reflects Heidi’s modern, sophisticated style and consists of easy, go-to pieces that add a dash of unexpected chic to even the most routine errand.

Klum visualized the ad campaign for Heidi Klum for New Balance, shot by famed photographer Rankin, with Jan Dikkers, Amazon Clothing’s creative director. “I am all about action and so is my line for New Balance; so for our first campaign, I envisioned myself on the trampoline – a fun symbol of energy and activity,” says Klum. “We have one in our backyard and my kids love it, so I spend a lot of time on it myself!” The multifaceted campaign will include an integrated viral component and print ads that will run in national publications beginning in November.

Mercedes Benz Fashion Week is almost here and we have an exclusive sketch from the GOTTEX Spring/Summer 2011 collection. “I was drawn to color this season. Both subtle shades and brighter ones. I was fascinated with how it would then be applied/placed on the body.”- Molly Grad, Head of Design for GOTTEX. Check back here for a full report on the show.

Lady Gaga once again portrays a famous lady (Lady Liberty) as she covers the latest issue of V Magazine along side style icon Marc Jacobs. This special “New York Issue”, which hits stands today was shot by world renowned photographer Mario Testino. The issue also features Mark Ronson, Debbie Harry, Chloe Sevigny, and Jake Shears (The Scissor Sisters)

photo via V Mag

Fashion icons Anna Wintour and Marc Jacobs stopped by Late Night with Jimmy Fallon to talk about all things fashion and specifically the current and always iconic September issue of Vogue.

How exciting is this!!! As speculated, H&M has announced that its next designer collaboration will be with Lanvin, one of the most influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the collection will go on sale on November 23 in around 200 H&M stores worldwide. The collection of both womenswear and menswear will be revealed to the world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated fashion events of the year.  Lanvin is the latest brand to collaborate with H&M, with previous collections designed by the likes of Karl Lagerfeld, Stella McCartney, Comme des Garçons and Sonia Rykiel.

Alber Elbaz, Artistic Director of Lanvin

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.

Margareta van den Bosch, Creative Advisor at H&M

“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious Frenchtradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.” Margareta van den Bosch, creative advisor at H&M.

We cannot wait for the collection to debut in November. The Lanvin for H&M collection will be revealed to the world through a special film which will be launched on November 2. The film will be available for all to see online at www.hm.com. Watch as Mr. Alber Elbaz explains the collaboration with H&M….

Video courtesy of H&M

As Express celebrates its 30th anniversary, marking three decades of fashion heritage, the brand is hotter than ever. Join Express for the launch of its first-ever fragrance, Love Express at the biggest shopping event of the year, Fashion’s Night Out.

· Dance the night away to the sounds of Love Express cover girl and supermodel Jessica Stam in the DJ booth (from 9:30pm – 10:30pm)

· Sip on Love Express beverages

· Indulge in ice-cream cones and brownie pops

· Get pampered from 7-9pm with complimentary manicures in custom Love Express hot pink polish exclusively for Fashion’s Night Out

· Not sure what the future holds for your love life? Get a free tarot card reading from 9-11pm

· Shop your heart out all night with $30 off each $90 purchase

The DEETS

WHERE: Express Soho – 545 Broadway (between Houston and Prince) New York, NY 10012

WHEN: September 10th, 2010 (Fashion’s Night Out)

TIME: 6PM – 11PM

Hope to see you there!