Daddy Yankee & Western Union Launch “Love in Any Language” Campaign

John Simon Daily attended the exclusive press conference the “Love in Any Language” campaign by Western Union. Love in Any Language will enable consumers to create and upload their own original music video to express love to families, friends, and loved ones.“Western’s Union’s ‘Love in Any Language’ campaign is a tribute to family, friends, or loved ones who have given us so much throughout the years. The campaign, similar to music, is universal in how individuals express their love towards others in any language, during any gifting season,” said Victoria Lopez-Negrete, SVP and GM, U.S. Product Management and Mexico. She went on to say the campaign is “multi-faceted, integrated consumer campaign designed to encourage consumers to ‘Sing It, Shout It, Send It’ and send the gift of cash.

Western Union announced that they will team up with Latin Grammy Award winning recording artist Daddy Yankee. “Western Union and ‘Love in Any Language’ is music to my ears. Consumers of all ages across the U.S. have an opportunity to be creative and resourceful using their talent while expressing love in any language,” said Daddy Yankee. “It’s a great opportunity for anyone interested to express and share their love through original songs and lyrics and share it with the world.”

We had the opportunity to speak exclusively with Daddy Yankee about the campaign, love, and music…

The contest entry period runs from Monday, March 21 and ends at 11:59 p.m. (Eastern Time) on April 18, 2011. Love in Any Language also allows those who do not wish to enter to post a “shout out” just for fun. Oh and did we mention the winner will receive $10,000 and appear at the 2011 Billboard Latin Music Conference in Miami, Florida on April 27th! Hmmm where do I sign up?!?!

For more information visit LoveinAnyLanguage.com