Lanvin to Design Exclusive Collection for H&M
September 2, 2010 by John Simon Daily
Filed under FASHION, FEATURED
How exciting is this!!! As speculated, H&M has announced that its next designer collaboration will be with Lanvin, one of the most influential brands of the 21st century. Designed by Lanvin’s artistic director Alber Elbaz, and menswear designer Lucas Ossendrijver, the collection will go on sale on November 23 in around 200 H&M stores worldwide. The collection of both womenswear and menswear will be revealed to the world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most anticipated fashion events of the year. Lanvin is the latest brand to collaborate with H&M, with previous collections designed by the likes of Karl Lagerfeld, Stella McCartney, Comme des Garçons and Sonia Rykiel.
Alber Elbaz, Artistic Director of Lanvin
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.
Margareta van den Bosch, Creative Advisor at H&M
“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious Frenchtradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is going to be full of wonderful surprises.” Margareta van den Bosch, creative advisor at H&M.
We cannot wait for the collection to debut in November. The Lanvin for H&M collection will be revealed to the world through a special film which will be launched on November 2. The film will be available for all to see online at www.hm.com. Watch as Mr. Alber Elbaz explains the collaboration with H&M….
Video courtesy of H&M
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Check out what others are saying about this post...[...] highly anticipated by Lanvin and H&M fans since the collaboration was first announced back in September. After the show we were invited to shop the new collection at the pop-up shop. There was so much to [...]