Marc Ecko Cut & Sew Fall/Winter 2010 Muse is Lindsey Lohan [Video]

The man behind global fashion and lifestyle company Marc Ecko Enterprises, Marc Ecko himself, is bringing a healthy dose of technology to the world of fashion. Instead of forgoing print to head to the hills of the web, Marc is bringing the web to a print campaign by means of augmented reality. We headed over to Milk Studios for the special unveiling of Ecko’s muse for this landmark campaign and to experience a different dimension of engagement firsthand. The internet was abuzz for a few weeks now that Lindsey Lohan was the “chosen one” for this campaign. This rumor happened to be true. “I cast Lindsay because people are fascinated with her – they can either feel good or bad things, but they are feeling some type of emotion. She’s a pop culture icon,” Ecko said.

The actual campaign itself was more exciting than the presentation. Here’s why….A special encoded GLYPH code will be printed onto all Marc Ecko Cut & Sew F/W 2010 marketing collateral starting in September; including look books, magazines, and catalogs. Consumers can also print the GLYPH from MarcEckoMuse.com. We could go on and on about the innovative & interactive campaign but who better to explain, than Marc Ecko himself….