Ad Campaign | Kmart Fall 2010

MILITARY COAT $99.99 Attention brand

This season you’ll see a very different idea of fashion at Kmart transformed by their approach to products, quality and design.

The Fall 2010 Apparel collection is based on the latest trends, pulling from current styles in the fashion world like the Military-inspired Sgt. Pepper Jacket with shoulder embellishments, a Rocker Chic Bomber Jacket and Distressed Skinny Denim. Fall wardrobe basics like the skinny cargo pant complement bolder looks like the high-waisted peplum military jacket. Where Kmart really stands out is in the details. Fine stitching, fully lined jackets, and streamlined silhouettes. The customer serves as the muse, with her personal style and lifestyle guiding the design process. The line is built the Kmart core product philosophy: develop aspirational apparel that embodies a quality first point of view, delivered at a truly affordable price.

As Kathy Huynh, VP of Women’s Apparel Design, says “We want fresh fashion that’s on-trend but it also understandable and affordable. It’s about buying those few new pieces and incorporating them into your wardrobe to give everything else a fresh lift”.

Shot by renown photographer Alexi Lubomirski (V Magazine, GQ) and debuting in the September 2010 issue of Vogue, K-Mart’s Fall fashion ad campaign is a visual treat, bringing high design sensibilities to the rest of the country.

I love the fact that majority of the pieces are under $100, most under $50. Gotta love Kmart! Check out the video campaign below.

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And visit Kmartdesign.com for more information