Plans Unveiled for Mercedes-Benz Fashion Week at Lincoln Center

IMG announced plans for its first season of Mercedes-Benz Fashion Week in Lincoln Center’s Damrosch Park at a fashion industry briefing supported by The City of New York, Lincoln Center and the Council of Fashion Designers of America (CFDA). The move to Lincoln Center has allowed IMG Fashion to unveil event upgrades (which we have detailed below)

Upgraded Venues

•Gracious Lobby
o Main Lobby separation from guest holding areas/lines
o More seating areas and useable work spaces for guests
o Modernized digital signage
o Free flowing sponsorship areas with expanded services for guests
o Streamlined guest management onsite

•The Theatre (969 Designer Seating)
o Larger backstage area
o New upstage video wall
o Larger, more robust scenic truss

•The Stage (740 Designer Seating)
o Modernized Stadium Seating
o Bench Seating with customizable cushions on seating risers
o White walls with gray carpet

•The Studio (396 Designer Seating)
o New gray interior décor
o Larger seating capacity
o Longer and wider runway
o Seating raked higher for better sightline, comparable with larger venues
o Finished and lined interior walls
o Solid proscenium wall

•The Box Presentation Space (Capacity for 125 people)
o Industry demand for more flexible ‘4th Venue’
o Space for live and/or still life presentations and industry activities
o Black interior décor

•The Courtyard (Outdoor Garden)
o Glass walled, formal tree filled courtyard
o Informal presentations

Upgraded Online Experience
•Expanded designer centric website
•Updated Registration and Credentialing System
•New designer seating program
•Synchronized credentialing and designer seating systems
•Partnership with industry leader Fashion GPS

Press Room and Facilities for Media
•Additional work areas for print and online media
•Improved electronic press handling and seating system
•Expanded press check in and credentialing facilities
•Press materials available for download (electronic press room)

Overall LC Campus
•Campus provides multiple venues for presentations, additional shows and other industry
activities
•Opportunity for future consumer related activities around the industry focused shows
•Multiple restaurants, cafés and other areas for meetings, lounging or working

West Side Corridor Transportation
•Convenient to West Side transportation hubs as well as Seventh Avenue Subway Line
(weather sheltered access to Lincoln Center stop on Subway line)
•9th Avenue (Columbus) and 10th Avenue (Amsterdam) provide relatively light traffic
uptown and downtown corridors
•Improved facilities for transportation handling and inclement weather, car service pick up
and drop off, town car waiting areas and onsite parking

“This is a very exciting day for us,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “The move has allowed IMG to reinvent and improve so many aspects of Mercedes-Benz Fashion Week as well as develop a stronger link to the surrounding facilities and spaces available at Lincoln Center and the neighborhood. This is the first season in what we are confident will be a long ‘run’ at Lincoln Center.” said Stephanie Winston Wolkoff, Director of Fashion, Lincoln Center, “We are delighted to provide Mercedes-Benz Fashion Week with a new home and an extraordinary array of possibilities.

SAVE THE DATE: Mercedes-Benz Fashion Week at Lincoln Center, will be held from September 9 to 16.

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