Puma Unveils Italy Home and Away Team Kit for 2010

One of our favorite brands, PUMA launched Italy’s 2010 uniform with a fun event held at posh eatery Trattoria Cinque (which JSD highly recommends) in NYC. The new kits are part of PUMA’s PowerCat 1.10 collection, including the statement football boot the PowerCat 1.10. Staying true to tradition, the colors of the home kit is Italy’s classic azzurro blue with white details. The away kit is the traditional white with blue and gold details. The home shirt features a unique body fit and ‘battle skin’ graphic, designed specifically for Italy and their quest for a fifth World Cup title. The Italy away shirt delivers a different design interpretation under the same PowerCat concept.The unique star-shaped collar highlighted with the green, white and red of Italy pays homage to the team’s four World Cup titles as do the four stars on the official FIGC logo on the left chest. A leaping PUMA Cat logo on the right chest is prominently displayed. The design of the jerseys reflects PUMA’s sports lifestyle positioning and the dynamic and modern character of the Azzuri. The new Italy kit puts emphasis on courage, engineered performance features and a distinct articulation of raw football power. Visit pumafootball.com for more information. Here is a closer look at the new and improved uniforms.

PUMA kept everyone entertained with a live photoshoot throughout the evening. Pictures from the shoots were displayed on monitors and later printed for guests.

As we made our way through the restaurant, we noticed there were custom PUMA tees being made for everyone in attendance.We opted for the blue-on-white T-shirt, to match our PUMA shades.

Special thanks to PUMA