Ann Taylor 2010 Fall Collection

Contemporary women are influentially smart and powerful. Senior Vice President of Design & Product Lisa Axelson relevantly brought these key traits into her 2010 fall collection for Ann Taylor. When asked the theme for the collection, Axelson stated “I wanted to create the fantasy of an American women traveling to Paris; which cohesively combines the two styles. The Ann Taylor women is career oriented and loves fashion!”

Lisa Axelson

Amazingly her vision was not lost in the fantasy. The pieces resembled effortless elegance of Parisian culture, but did not neglect the classical style; American women need to feel timeless. All looks projected feminine strength, versatility, and individuality. Softly colored, Embellished tees and tiered sheaths paired with chic jackets and tailored slacks vividly themed the collection. Fabric such as cashmere, cotton blends, jersey, soft silks, wool and leathers were used cleverly through-out the collection to exemplify adaptable womenswear.
During the viewing; all models were lounging around in Ann Taylor luxury garments; draped in beautiful estate inspired accessories. Beautifully crafted pearl, crystal and stone jewelry accented the clothing in a lavish way; which are great for transitional day to night dressing.
To top the night off, Ann Taylor presented musical recording artist V.V. Brown (VIEW HER PERFORMANCE HERE), who blew us away with an amazing performance. This London native sang melodies from her newly entitled album “Travelling Like The Light” to be released April 20th. Glamorous Starlet’s, Rachel Bilson and Made Men’s Christina Hendricks came out to support and leisurely walked around to view the presentation.
It’s incredible to see a brand take notice of what women need and want in a garment. Trend and style are always important, but when imagination and vision are incorporated; unique pieces can be created. Stylishly pertinent clothing and music successfully brought this event to the next level.

Recording Artist V.V. Brown

***Exclusive video from V.V. Browns’ performance can be seen HERE

Christina Hendricks and Rachel Bilson

Grace Healy x Robyn Berkley(R) - People's Revolution